In the Public Eye

TRIGEMA

TRIGEMA TV Advertisement

Since the 1990s TRIGEMA’s TV advertisement is screened in the Best Minute right before the Tagesschau, a German national and international news service aired at 20:00 in the public-service broadcaster ARD. The original advertisement with our owner and CEO, Mr Wolfgang Grupp, was aired until 2015 on ARD.

Since September 2015 TRIGEMA has released a new TV advertisement. In this TV ad, the moneky is no longer the sole focus, but a TRIGEMA product. The aim of the new ad is to show viewers our garments and to draw their attention to their sustainable production. In addition to the Best-Minute in ARD, the ad is now also screened on private television, in order to target a new audience and inspire them for sustainable products.
Flugzeug

Further Advertising Platforms

TRIGEMA was the first German company to advertise on commercial aircraft (since July 1997).


Airship:

Since May 2016 TRIGEMA screens its advertisement above large outdoor events and cities with its own airship. This form of advertising does not only attract the media, but also portrays an innovative vision 100% Made in Germany.

The airship had its maiden trip on 21st May 2016. Since then it has been travelling throughout Germany and was officially given the name “Charly” by our owner and CEO, Mr Wolfgang Grupp, at the world’s largest hot air balloon festival in Warstein/Germany.


Large Format Advertisement:

Since 2008, TRIGEMA also engages in large format advertisement (224 m2) close to busy motorways throughout Germany.

Sponsoring - Sports


Tennis:

In 1967 the tennis-celebrity of the time, Wilhelm Bungert, signed a deal to represent the first TRIGEMA –Tennis –Collection. This product range was established using the brand names, TRIGEMA-Original-Bungert-Dress and TRIGEMA-Weekend-Freizeitbekleidung.


Football - Bundesliga:

TRIGEMA was a jersey sponsor in the first division of German football, 1. Bundesliga, from 1979 to 1997 for numerous different teams. Several seasons even more than one team wore the TRIGEMA logo on its chest:

  • FC Schalke 04 (1979-1983, 1986/87)
  • SV Werder Bremen (1984-1986)
  • SV Waldhof Mannheim (1986-1988, 1991/1992)
  • 1. FC Kaiserslautern (1987-1989)
  • VfL Bochum (1988-1992)
  • Karlsruher SC (1989-1991)
  • Hertha BSC Berlin (1990-1993, 1994-1997)
  • VfB Oldenburg (1991/1992)
  • Borussia Mönchengladbach (1992-1994)
  • 1. FC Nürnberg (1993/94)
  • KFC Uerdingen (1994-1997)


Tennis Star Wilhelm Bungert
Tennis Bekleidung
Polo-Cup Donaueschingen

Polo:

Since 2011, TRIGEMA also sponsors polo sport, providing polo shirts for the annual Fürstenberg Polo Cup in Donaueschingen.


Cultural involvement:

TRIGEMA is the main sponsor of the 2013 Wagner bicentenary, celebrating the 200th birthday of Richard Wagner.