About us
trigema advertising
Admittedly, the most famous face that has shaped our company trigema like no other is probably that of our managing director and owner Wolfgang Grupp himself.
But can you think of another face that is best known for our advertising and is still very popular today? Of course - that of our trigema monkey Charly!
As a gigantic inflatable figure on our test stores, in the iconic commercial in the minute before the news or as a funny motif on our trigema products - the friendly chimpanzee still has a firm place in the hearts of our customers big and small and has been conveying our company values together with Wolfgang Grupp for over 30 years.
But the trigema monkey is by no means the only advertising medium through which trigema has made a name for itself beyond the borders of the region.
trigema advertising in tennis
In 1967, we signed the then tennis star Wilhelm Bungert. Our first trigema tennis collection also included our first polo shirt, which, as part of the trigema Original Bungert Tress and trigema weekend leisurewear, laid the foundations for the sports and leisurewear that you know and appreciate from trigema today.
trigema advertising in the Bundesliga
To date, trigema is the only company to have been a shirt sponsor for more than five Bundesliga clubs. With 1. FC Kaiserslautern (1987-1989), SV Waldhof Mannheim (1986-1988, 1991/92) and VfL Bochum (1988-1992), this was even three clubs at the same time in 1988, which is also a record to date.
Over a period of 18 years, from 1979-1997, a total of 11 clubs in the first and second Bundesliga had the trigema logo emblazoned on their chest. In addition to the clubs already mentioned, these included 1. FC Nürnberg (1993/94), Borussia Mönchengladbach (1992-1994), Karlsruher SC (1989-1991), KFC Uerdingen (1994-1997), Hertha BSC Berlin (1990-1993, 1994-1997), FC Schalke 04 (1979-1983, 1986/87), SV Werder Bremen (1984-1986) and VfB Oldenburg (1991/92).
Over a period of 18 years, from 1979-1997, a total of 11 clubs in the first and second Bundesliga had the trigema logo emblazoned on their chest. In addition to the clubs already mentioned, these included 1. FC Nürnberg (1993/94), Borussia Mönchengladbach (1992-1994), Karlsruher SC (1989-1991), KFC Uerdingen (1994-1997), Hertha BSC Berlin (1990-1993, 1994-1997), FC Schalke 04 (1979-1983, 1986/87), SV Werder Bremen (1984-1986) and VfB Oldenburg (1991/92).
trigema advertising in motor racing
On July 23, 1983, another trigema advertising highlight celebrated its premiere - at the 24th ADAC-Bilstein Cup in the Veedol Endurance Cup at the Nürburgring. A Porsche 928 S in the striking trigema design took to the starting line - and was an instant success. With Hans Clausecker and Günther Steckkönig at the wheel, the trigema Porsche won three out of five races.
After disappearing for around 30 years in the Porsche Museum warehouse, the award-winning car can now be admired again in its former glory in Stuttgart-Zuffenhausen following extensive restoration by a project involving former Porsche employees and young apprentices.
Large-scale advertising on airplanes and highways
In addition to superlatives, trigema has also done pioneering work in the field of advertising technology. In 1997, for example, we were the first company to be present with large-scale advertising on commercial aircraft.
Speaking of large-scale: Have you ever been driving on the highway and seen the trigema logo in front of you? Then you have come across one of our large billboards, with which we have been drawing attention to our company on 224 square meters at various locations directly on freeways since 2008.
trigema advertising in polo sports and at cultural events
trigema has also been supporting polo since 2011 and provides
the polo shirts for the annual Fürstenberg Polo Cup in Donaueschingen. In 2013,
the year of Wagner, trigema was the main sponsor of the Bayreuth Early Festival
to mark the 200th anniversary of Richard Wagner's birth.
The trigema monkey is aiming high
If you look a little further up into the sky, with a bit of luck you will discover another one of our advertising campaigns. Since 2016, our own trigema airship has been flying through the skies over major events and cities across Germany. For us, the airship is not just an effective advertising measure - it also stands for innovation, lifestyle and a vision of the future! Of course, our guiding principle of 100% Made in Germany also applies here!
After completion, the trigema Zeppelin took off on its maiden voyage on May 21, 2016. Since then, it has been on the move in all of Germany's federal states and was appropriately christened Charly by Wolfgang Grupp as a tribute to our trigema monkey at the world's largest Montgolfiade in Warstein.
After completion, the trigema Zeppelin took off on its maiden voyage on May 21, 2016. Since then, it has been on the move in all of Germany's federal states and was appropriately christened Charly by Wolfgang Grupp as a tribute to our trigema monkey at the world's largest Montgolfiade in Warstein.
THE HISTORY OF THE AIRSHIP
Correctly speaking, Charly is neither a trigema Zeppelin nor a trigema airship, but a hot-air airship, which we will abbreviate to HL airship below. HL airships were derived from hot-air balloon technology. However, the hot-air balloon has the disadvantage that it can neither steer nor has an engine. The HL airship has a decisive advantage for flights over large events due to the presence of an engine and the possibility of steering. The history of airship travel goes back to the 19th century and HL airships are known to be the pioneers of air travel.
WHEN CAN AN HL AIRSHIP FLY? A flight with an HL airship depends on a number of factors. Firstly, the wind force must always be taken into account, because at 900 kg, the HL airship is very light compared to its size and therefore offers the wind a large surface to attack. In addition, the flight can only take place early in the morning and shortly before sunset due to the thermals. Only in the cold winter months without thermals from November to March can the HL airship be used all day.
INTERESTING FACTS ABOUT THE TRIGEMA AIRSHIP:
WHEN CAN AN HL AIRSHIP FLY? A flight with an HL airship depends on a number of factors. Firstly, the wind force must always be taken into account, because at 900 kg, the HL airship is very light compared to its size and therefore offers the wind a large surface to attack. In addition, the flight can only take place early in the morning and shortly before sunset due to the thermals. Only in the cold winter months without thermals from November to March can the HL airship be used all day.
INTERESTING FACTS ABOUT THE TRIGEMA AIRSHIP:
- with an overall length of approx. 41 meters, our HL airship is as big as a passenger plane
- the maximum speed is 40 km/h
- the hull is made of nylon fabric; this required around 2,800 m² of fabric
- Three million liters of cold air are pumped into the hull and heated to 100° C with a double propane gas burner
- our HL airship flies at an altitude of between 150 m and 600 m for a maximum of 3 hours
- the gondola can accommodate the pilot and three other passengers
- the maximum weight is 900 kg including fuel and crew
- On May 21, 2016, our HL airship flew for the first time at the DFB Cup final in Berlin
trigema on social media
Without social media, a regular look behind the scenes at trigema would be practically impossible. We have been present on social media with our Facebook account since 2010, followed by our Instagram account in 2014. We have also been posting target group-specific content on Pinterest, X (formerly Twitter) and YouTube for many years.
Most recently, in 2022, we launched a presence on TikTok, where we share humorous insights into everyday life at the company with our fans and followers. We are also active on another social media platform with our LinkedIn account. There, we provide information and insights about corporate fashion and the business customer sector (B2B) in general.
trigema recognized the advantages of social media early on. We create close contact with our fans and are committed to more education and transparency in the textile industry. This has had a major impact on the design of the trigema collections in particular, as communication with the manufacturer can now take place via the shortest possible channels.
Of course, all content on our social media channels is publicly accessible. This not only has the effect of promoting brand awareness and reach, but also of inspiring skilled workers for the textile industry.
Most recently, in 2022, we launched a presence on TikTok, where we share humorous insights into everyday life at the company with our fans and followers. We are also active on another social media platform with our LinkedIn account. There, we provide information and insights about corporate fashion and the business customer sector (B2B) in general.
trigema recognized the advantages of social media early on. We create close contact with our fans and are committed to more education and transparency in the textile industry. This has had a major impact on the design of the trigema collections in particular, as communication with the manufacturer can now take place via the shortest possible channels.
Of course, all content on our social media channels is publicly accessible. This not only has the effect of promoting brand awareness and reach, but also of inspiring skilled workers for the textile industry.